Call to play

Client

Responsibilities

United Way of Greater Atlanta, Futurus

Art Direction Assistance

Character Design

3D Modeling

The United Way's VR Experience: Call to Play is a captivating virtual reality (VR) adventure that invites users to step into the shoes of children in underserved communities and experience the transformative power of play. Through a series of immersive VR scenarios, participants are transported into vibrant play spaces, where they can engage in interactive activities and witness firsthand the positive impact of play on a child's well-being and development. This powerful VR experience serves as a compelling call to action, urging individuals to support United Way's mission in creating inclusive and enriching opportunities for children in need.

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The experience was showcased at the Superbowl Lll Experience in Atlanta, GA. Over 12,000+ participants came through the "Call to Play" immersive experience at the United Way of Greater Atlanta's booth.