Call to play
United Way of Greater Atlanta, Futurus
Art Direction Assistance
The United Way's VR Experience: Call to Play is a captivating virtual reality (VR) adventure that invites users to step into the shoes of children in underserved communities and experience the transformative power of play. Through a series of immersive VR scenarios, participants are transported into vibrant play spaces, where they can engage in interactive activities and witness firsthand the positive impact of play on a child's well-being and development. This powerful VR experience serves as a compelling call to action, urging individuals to support United Way's mission in creating inclusive and enriching opportunities for children in need.
The experience was showcased at the Superbowl Lll Experience in Atlanta, GA. Over 12,000+ participants came through the "Call to Play" immersive experience at the United Way of Greater Atlanta's booth.