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Call to play
Client
Responsibilities
United Way of Greater Atlanta, Futurus
Art Direction Assistance
Character Design
3D Modeling
Call to Play is a social teaching experience curated by United Way in Atlanta. The experience uses United Way's "The Character Playbook" as the storyline. The Playbook's purpose is to teach children how to help when witnessing a bullying scenario. The virtual world in which this takes place is vibrantly colored.
The experience was showcased at the Superbowl Lll Experience in Atlanta, GA. Over 12,000+ participants came through the "Call to Play" immersive experience at the United Way of Greater Atlanta's booth.








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